Taiwan Travel - Everybody Pineapple Cakes

Pineapple Cake, King of Edible Gifts

How hot are pineapple cakes?

Just look at the most eye-catching positions 
in the duty-freeshops at the airport

and you’ll often see gift boxes with images of pineapples and the Chinese characters for “Taiwan,” or “treasure island”.

Pineapplecakes have even surpassed moon cakes in their popularity,

with sales growing 16times in five years, 
from NT$1.5 billion to $25 billion.

At the Vigor Kobo cake shop, 
busloads of tourists come one after another,

and sales of pineapple cakes can be counted by the truckload.

The one-day sales record for Vigor Kobo’s “original flavor” pineapple cakes stands at 100,000.

If you stacked up the NT$400 million worth of pineapple cakes
 that the store sells in a year,

the tower would rise five times as high as Taipei 101.